Fractional CMO Book
Mastering Fractional Leadership In a Dynamic World
become an agile fractional cmo
Leadership with Agility
The Agile CMO Handbook covers everything you need to be a successful fractional leader, from the basics of Agile principles to a through understanding of every marketing function in a typical organization and how to prospect for business as a fractional CMO.
Functional Marketing
Deep dives into digital marketing, traditional marketing, branding and product marketing functions
Hitting Targets
Strategies for setting goals, collaborating with sales, account-based marketing, customer experience and retention
Planning and Budgeting
Creation of marketing plans, budgets and objectives, resource allocation, measuring performance and managing expectations
Building Your Own Presence
Creative ways to excel in thought leadership, deepen relationships with clients, get more referrals and build your own pipeline
how to do more, faster
Agility At Work
The Agile CMO Handbook starts with the basics of understanding how agile principles can be applied to marketing by making strategic decisions with minimum viable campaigns and a fundamental understanding of every marketing function a CMO must lead, and concludes with a comprehensive guide for career fractional CMOs to best market themselves and find new clients.
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