The Apple Vision Pro’s Gaze: A Look Through It For Fractional CMOs
The Apple Vision Pro is seemingly everywhere right now. This revolutionary “spatial computer” promises to seamlessly blend digital content…
Fractional CMO Blog
Insights and trends with a focus on agile, fractional CMO leadership
OKRs and SEO For the Fractional SaaS CMO
That’s a lot of acronyms in that title, I know. A fractional Chief Marketing Officer (CMO), especially one tasked…
Gearing Up for the Big Pitch: A Fractional CMO’s Guide to Private Equity Acquisitions
As a fractional CMO for a company eyeing an exit via private equity (PE) acquisition, the pressure’s on to…
Mastering the Map: A Fractional CMO’s Guide to Business Listings
Optimizing for local search and maintaining a strong online presence is essential for any business that wants to get…
Attention CMOs: TikTok is Changing the Search Game. Are You Ready?
As fractional CMOs, we thrive on staying ahead of the curve. We know that consumer behavior evolves, and so…
2024: A CMO’s Odyssey – Marketing Challenges and Trends to Navigate
As 2024 approaches, marketing transformation is continuing at a rapid pace. For Chief Marketing Officers (CMOs), this translates to…
Strategic Pricing in the Age of Generative AI: A Fractional CMO’s Guide for Enterprise Software
As the integration of generative AI (gen AI) into enterprise software continues to gain momentum heading into 2024, fractional…
New Year’s Resolutions for the Modern Fractional CMO
As we embark on a new year, it’s an opportune time for fractional Chief Marketing Officers (CMOs) to set…
Search Generative Experiences (SGEs): A CMO’s Guide to the Future of Search
The search landscape is shifting. Gone are the days of simple keyword queries and static results pages. Enter Search…
Strategic Marketing for Bootstrapped Startups: A Fractional CMO’s Playbook
In the high-stakes environment of a bootstrapped startup, every decision, especially in marketing, can have significant consequences. As a…