Meet Alyx
Founder
As co-founder of Refinery Lab, Alyx and her team have filled fractional and strategic roles for companies of all sizes around the world.
Marketer
Alyx’s background covers every discipline of marketing, from go-to-market strategy to growth hacking and branding.
Innovator
Alyx has held product management and marketing roles across numerous high-tech verticals, from SaaS and telecommunications to health tech.
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Fractional CMO Blog
The latest news for fractional marketing leaders.
Strategic Planning for 2025: A Fractional CMO’s Guide to Navigating Marketing Evolution
As we stand on the threshold of 2025, the marketing landscape continues to evolve at an unprecedented pace. For…
The Rise of Fractional C-Level Executives and What It Means For CMOs
In recent years, a significant paradigm shift has been reshaping the C-suite landscape across most industries. Companies are increasingly…
How Fractional CMOs Can Leverage PitchBook to Find and Win Clients
There are many tools that fractional CMOs can use for finding the right clients, and it can be a…
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