Generative Engine Optimization (GEO) – What Fractional CMOs Should Know
A fractional Chief Marketing Officer (CMO) can be transformative for businesses, especially those navigating growth, digital transformation, or shifts…
Fractional CMO Blog
Insights and trends with a focus on agile, fractional CMO leadership
Strategic Planning for 2025: A Fractional CMO’s Guide to Navigating Marketing Evolution
As we stand on the threshold of 2025, the marketing landscape continues to evolve at an unprecedented pace. For…
The Rise of Fractional C-Level Executives and What It Means For CMOs
In recent years, a significant paradigm shift has been reshaping the C-suite landscape across most industries. Companies are increasingly…
How Fractional CMOs Can Leverage PitchBook to Find and Win Clients
There are many tools that fractional CMOs can use for finding the right clients, and it can be a…
Not Everyone Should Try To Be Duolingo: Why Chasing Trends Can Backfire
Have you ever been in that meeting? You know the one. The CEO leans forward, eyes gleaming with the…
Leveraging the Eisenhower Matrix: A Guide for Fractional CMOs to Prioritize Workflows
Leveraging the Eisenhower Matrix: A Guide for Fractional CMOs to Prioritize Workflows Every task that comes in is urgent…
How Fractional CMOs Can Thrive In an Environment With Reduced Marketing Budgets
According to a recent Gartner study, marketing budgets have shrunk by 15% for 2024, presenting a significant challenge for…
The Apple Vision Pro’s Gaze: A Look Through It For Fractional CMOs
The Apple Vision Pro is seemingly everywhere right now. This revolutionary “spatial computer” promises to seamlessly blend digital content…
OKRs and SEO For the Fractional SaaS CMO
That’s a lot of acronyms in that title, I know. A fractional Chief Marketing Officer (CMO), especially one tasked…
Gearing Up for the Big Pitch: A Fractional CMO’s Guide to Private Equity Acquisitions
As a fractional CMO for a company eyeing an exit via private equity (PE) acquisition, the pressure’s on to…