In recent years, a significant paradigm shift has been reshaping the C-suite landscape across most industries. Companies are increasingly turning to fractional C-level executives, particularly Chief Marketing Officers (CMOs), to quickly drive growth and innovation in a cost-effective manner. This…
Have you ever been in that meeting? You know the one. The CEO leans forward, eyes gleaming with the perceived brilliance of a competitor’s social media campaign. Maybe it’s Duolingo’s sassy owl tweets, Wendy’s savage roasts, or Dollar Shave Club’s……
Leveraging the Eisenhower Matrix: A Guide for Fractional CMOs to Prioritize Workflows Every task that comes in is urgent and important… right? Particularly for fractional Chief Marketing Officers (CMOs) who juggle multiple clients and projects, effective time management – and…
According to a recent Gartner study, marketing budgets have shrunk by 15% for 2024, presenting a significant challenge for companies striving to maintain their competitive edge. However, this budgetary constraint opens up a unique opportunity for fractional Chief Marketing Officers…
The Apple Vision Pro is seemingly everywhere right now. This revolutionary “spatial computer” promises to seamlessly blend digital content with the physical world, leaving us all wondering: Does it have a place in your clients’ strategy? As fractional CMOs, it’s…
That’s a lot of acronyms in that title, I know. A fractional Chief Marketing Officer (CMO), especially one tasked with growing an early-stage B2B SaaS company, organic search is arguably the most cost-effective and sustainable source of qualified sales leads.…
As a fractional CMO for a company eyeing an exit via private equity (PE) acquisition, the pressure’s on to showcase your worth by boosting your company’s attractiveness. This blog is your roadmap to navigating the pre-acquisition landscape and ensuring a…
As fractional CMOs, we thrive on staying ahead of the curve. We know that consumer behavior evolves, and so must our strategies. Today, we’re facing a seismic shift in how people search for information: TikTok is emerging as a powerful…
As 2024 approaches, marketing transformation is continuing at a rapid pace. For Chief Marketing Officers (CMOs), this translates to a thrilling (and slightly terrifying) odyssey brimming with both challenges and phenomenal opportunities. Buckle up, fellow marketing voyagers, as we chart…
As the integration of generative AI (gen AI) into enterprise software continues to gain momentum heading into 2024, fractional Chief Marketing Officers (CMOs) are uniquely positioned to navigate and influence the evolving pricing models. This blog explores key actions that…
