As 2024 approaches, marketing transformation is continuing at a rapid pace. For Chief Marketing Officers (CMOs), this translates to a thrilling (and slightly terrifying) odyssey brimming with both challenges and phenomenal opportunities. Buckle up, fellow marketing voyagers, as we chart…
As the integration of generative AI (gen AI) into enterprise software continues to gain momentum heading into 2024, fractional Chief Marketing Officers (CMOs) are uniquely positioned to navigate and influence the evolving pricing models. This blog explores key actions that…
As we embark on a new year, it’s an opportune time for fractional Chief Marketing Officers (CMOs) to set resolutions that not only refine their strategies but also enhance their leadership within the diverse organizations they serve. The role of…
The search landscape is shifting. Gone are the days of simple keyword queries and static results pages. Enter Search Generative Experiences (SGEs), an AI-powered, revolutionary approach that’s poised to transform how users find and engage with information. As fractional CMOs,…
In the high-stakes environment of a bootstrapped startup, every decision, especially in marketing, can have significant consequences. As a fractional Chief Marketing Officer (CMO) navigating this terrain, the challenge is to implement a strategic, cost-effective marketing approach that maximizes resources…
When marketing CBD products, a fractional Chief Marketing Officer (CMO) faces a unique set of challenges and opportunities. The intersection of evolving regulations, public perception, and a fiercely competitive landscape makes marketing in the CBD space both complex and exhilarating.…
For fractional CMOs, who navigate diverse company cultures and environments, crafting job descriptions that resonate with the specific culture of each client company is critical. A job description is more than a list of duties and qualifications. It is a…
In the crowded digital space, which is even more crowded due to the ease of creating content with generative AI, standing out with content that resonates and engages is a significant challenge for businesses. For a fractional CMO, one of…
The retail calendar revolves around pivotal moments, and none are as critical as Black Friday and Cyber Monday. These days mark not just a surge in consumer spending but also a battlefield where brands compete fiercely for consumer attention and…
The rapid evolution of generative AI has unlocked vast opportunities for businesses. However, as marketers and product managers envision new features leveraging this technology, they must carefully assess the intricacies of implementation. Two predominant factors come into play: complexity and…
