alyx

alyx

New Year’s Resolutions for the Modern Fractional CMO

As we embark on a new year, it’s an opportune time for fractional Chief Marketing Officers (CMOs) to set resolutions that not only refine their strategies but also enhance their leadership within the diverse organizations they serve. The role of…

Essential Tips for a Fractional CMO at a B2C CBD Company

When marketing CBD products, a fractional Chief Marketing Officer (CMO) faces a unique set of challenges and opportunities. The intersection of evolving regulations, public perception, and a fiercely competitive landscape makes marketing in the CBD space both complex and exhilarating.…

Crafting Job Descriptions That Showcase Company Culture

For fractional CMOs, who navigate diverse company cultures and environments, crafting job descriptions that resonate with the specific culture of each client company is critical. A job description is more than a list of duties and qualifications. It is a…