Attention CMOs: TikTok is Changing the Search Game. Are You Ready?
As fractional CMOs, we thrive on staying ahead of the curve. We know that consumer behavior evolves, and so…
Fractional CMO Blog
Insights and trends with a focus on agile, fractional CMO leadership
2024: A CMO’s Odyssey – Marketing Challenges and Trends to Navigate
As 2024 approaches, marketing transformation is continuing at a rapid pace. For Chief Marketing Officers (CMOs), this translates to…
Strategic Pricing in the Age of Generative AI: A Fractional CMO’s Guide for Enterprise Software
As the integration of generative AI (gen AI) into enterprise software continues to gain momentum heading into 2024, fractional…
New Year’s Resolutions for the Modern Fractional CMO
As we embark on a new year, it’s an opportune time for fractional Chief Marketing Officers (CMOs) to set…
Search Generative Experiences (SGEs): A CMO’s Guide to the Future of Search
The search landscape is shifting. Gone are the days of simple keyword queries and static results pages. Enter Search…
Strategic Marketing for Bootstrapped Startups: A Fractional CMO’s Playbook
In the high-stakes environment of a bootstrapped startup, every decision, especially in marketing, can have significant consequences. As a…
Essential Tips for a Fractional CMO at a B2C CBD Company
When marketing CBD products, a fractional Chief Marketing Officer (CMO) faces a unique set of challenges and opportunities. The…
Crafting Job Descriptions That Showcase Company Culture
For fractional CMOs, who navigate diverse company cultures and environments, crafting job descriptions that resonate with the specific culture…
Empowering Content Creation: The Fractional CMO’s Role in Driving Unique Research
In the crowded digital space, which is even more crowded due to the ease of creating content with generative…
The Retail Fractional CMO’s Guide to Black Friday and Cyber Monday
The retail calendar revolves around pivotal moments, and none are as critical as Black Friday and Cyber Monday. These…