Fractional CMO Blog

Insights and trends with a focus on agile, fractional CMO leadership

Combining Marketing and Product Roles For the Fractional CMO

The corporate landscape has always revered multitaskers, but the modern business world, shaped by rapid digitization and agile methodologies,…

Generative AI is bringing revolutionary change to the corporate world, reshaping how businesses approach numerous functions, including marketing. As…

SaaS business models necessitate a strategic approach to pricing and service packaging, which can be challenging for a Fractional…

For everyone on the team responsible for a Software as a Service (SaaS) product, speed, adaptability, and precision are…

The role of a fractional Chief Marketing Officer (CMO) is both strategic and hands-on, requiring management of many teams…

Sprint Planning for the Modern CMO: Pacing Marketing Excellence One Step at a Time In today’s fast-paced business landscape,…

In a fast-paced business ecosystem, agility and collaboration take center stage. This is especially true for fractional CMOs who…

Analyzing how a well-constructed narrative can enhance product appeal and foster customer loyalty In the ever-evolving landscape of marketing,…

The competitive landscape of the business world is ever-evolving. For products to not just survive but thrive, they need…

In the data-driven world of modern marketing, Chief Marketing Officers (CMOs) are inundated with metrics. From website analytics to…