Complexity and Security in Generative AI: A Guide for Marketers and Product Managers
The rapid evolution of generative AI has unlocked vast opportunities for businesses. However, as marketers and product managers envision…
Fractional CMO Blog
Insights and trends with a focus on agile, fractional CMO leadership
Combining Marketing and Product Roles For the Fractional CMO
The corporate landscape has always revered multitaskers, but the modern business world, shaped by rapid digitization and agile methodologies,…
The Generative AI Era and the Ascendance of Fractional CMOs
Generative AI is bringing revolutionary change to the corporate world, reshaping how businesses approach numerous functions, including marketing. As…
Crafting Competitive SaaS Pricing and Service Packaging: 10 Tips For a Fractional CMO
SaaS business models necessitate a strategic approach to pricing and service packaging, which can be challenging for a Fractional…
The Agile Fractional CMO’s Go-to-Market Strategy for SaaS Products
For everyone on the team responsible for a Software as a Service (SaaS) product, speed, adaptability, and precision are…
Product Marketing Leadership For the Agile Fractional CMO
The role of a fractional Chief Marketing Officer (CMO) is both strategic and hands-on, requiring management of many teams…
Sprint Planning for the Modern CMO: Pacing Marketing Excellence
Sprint Planning for the Modern CMO: Pacing Marketing Excellence One Step at a Time In today’s fast-paced business landscape,…
Navigating Partnership Marketing and Partner Management: A Guide for CMOs
In a fast-paced business ecosystem, agility and collaboration take center stage. This is especially true for fractional CMOs who…
The Power of Storytelling in Product Positioning
Analyzing how a well-constructed narrative can enhance product appeal and foster customer loyalty In the ever-evolving landscape of marketing,…
Feedback Loops: How CMOs Can Continuously Refine the Product
The competitive landscape of the business world is ever-evolving. For products to not just survive but thrive, they need…