Category agile

For everyone on the team responsible for a Software as a Service (SaaS) product, speed, adaptability, and precision are paramount. For a Chief Marketing Officer (CMO) overseeing the launch or growth of a SaaS product, an agile go-to-market (GTM) strategy…

Sprint Planning for the Modern CMO: Pacing Marketing Excellence One Step at a Time In today’s fast-paced business landscape, agility is a necessity. As teams across organizations adopt sprint methodologies, commonly associated with agile software development, it might come as…