Generative AI is bringing revolutionary change to the corporate world, reshaping how businesses approach numerous functions, including marketing. As companies grapple with the sheer potential of generative AI, it’s inevitable that there will be hiring shifts as well: in the…
SaaS business models necessitate a strategic approach to pricing and service packaging, which can be challenging for a Fractional CMO who navigates the complexities of multiple businesses and hasn’t spent decades in a specific industry. Constructing a balance between value…
For everyone on the team responsible for a Software as a Service (SaaS) product, speed, adaptability, and precision are paramount. For a Chief Marketing Officer (CMO) overseeing the launch or growth of a SaaS product, an agile go-to-market (GTM) strategy…
The role of a fractional Chief Marketing Officer (CMO) is both strategic and hands-on, requiring management of many teams including the product marketing team. Given the unique nature of their engagement, fractional CMOs need to approach leadership on the product…
Sprint Planning for the Modern CMO: Pacing Marketing Excellence One Step at a Time In today’s fast-paced business landscape, agility is a necessity. As teams across organizations adopt sprint methodologies, commonly associated with agile software development, it might come as…
In a fast-paced business ecosystem, agility and collaboration take center stage. This is especially true for fractional CMOs who are entrusted with navigating multiple marketing landscapes, often concurrently. One strategy that stands tall in this endeavor is partnership marketing –…
Analyzing how a well-constructed narrative can enhance product appeal and foster customer loyalty In the ever-evolving landscape of marketing, utilizing storytelling to enhance product positioning is an effective strategy to foster consumer engagement and build a resilient defense against competition.…
The competitive landscape of the business world is ever-evolving. For products to not just survive but thrive, they need to stay several steps ahead of the competition. One powerful tool at a company’s disposal is the feedback loop, a system…
In the data-driven world of modern marketing, Chief Marketing Officers (CMOs) are inundated with metrics. From website analytics to social media engagement rates, the numbers seem endless. While these quantitative metrics offer invaluable insights, there’s a whole other side to…
The role of a Chief Marketing Officer (CMO) has always been complex – from aligning marketing strategies with business goals to navigating the rapidly evolving landscape of digital marketing. When you add the term “fractional” to the mix, the complexities…
